Nov 22, 2022 11:00 PM
By Kirk McKnight
Arizona raised-and-fed beef is literally “up around the bend.”
Setting up shop in the old Circle K location at 410 W. Wickenburg Way, Capital Farms (Meat & Provisions), though the building’s construction is not complete, is already offering Wickenburg residents a much sought-after product.
“We were kind of joking around and said, ‘Let’s just set up a tent in the front parking lot,’” said Project Manager Hunter Smith. “We did that two weeks ago, had a good day, and did it last Friday and had the best farmers market tent sale we’ve ever had.”
Describing himself as a “meat scientist,” Smith not only studied aspects of the meat industry, including shelf life and vacuum packaging, but tuned up his customer service and management savvy by working from Auburn, Ala. all the way to Honolulu. Smith came to Wickenburg in July and has been fast at work preparing the store. Anticipating wait times ranging from six to 14 weeks for needed equipment, Smith has been finding ways to promote and brand the product, making it available at farmers markets in Fountain Hills, Scottsdale, Mesa, and even here in Wickenburg.
Aside from having it available daily at Happy Grow Lucky (1020 W. Wickenburg Way), Smith also has a tent set up in front of the store Thursdays from 3-5 p.m. and Fridays from 11 a.m.-2 p.m. When the store’s construction is complete, Smith looks to make it a “foodie paradise.”
“We’re going to bring in any goods we deem acceptable or premium for our products to come with,” said Smith. “So when you come in, you’re not just grabbing a ribeye and going down to the store to grab everything else. We’re going to have some local produce and dry goods we bring in like oat meals, flours, salt, seasonings, and marinades. We want you to come into the store and not have to worry about what you buy. We want it to be all quality and something we would eat ourselves.”
Capital Farms, already with its networking wheels spinning by way of supplying barbecue joints and farmers markets, looks to even feed customers with more than two legs.
“We’ve talked to some pet food people to do dog treats and potentially keep all local Arizona pet treats as well,” Smith said.
While the stucco, framing, flooring, painting, and everything else that comes with turning a Circle K into a “foodie paradise” progresses towards the store’s eventual grand opening, Smith will continue to connect in hopes of Capital Farms being other business’s “beef guy.”
“We’ll be looking to get some more restaurants on board with our product as we move forward,” Smith said. “The meat is for the focus, but everything else can be for the fun.”
For info, visit capitalfarms.com, call (928) 671-2060 or email firstname.lastname@example.org
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Source: The Wickenburg Sun